品牌簡介
BRAND BACKGROUND
品牌簡介

VSARNNI（華薩尼）品牌創立于2014年，隸屬于北京華薩尼時裝有限公司。 致力于打造中國服裝輕奢精品品牌，為受眾提供場景化定制穿搭方案，從生活的各個角度提供更具質感與設計感的服飾選擇，面向睿智、優雅且追求生活品質的客戶群體。?

“輕奢華、簡時尚、重包容”是品牌秉持的核心理念，也是向消費者傳遞的追求內涵及品牌態度。

The brand of VSARNNI was founded in 2014, which belongs to Beijing vsarnni Garment Co., Ltd. The brand is committed to providing Chinese men with scene customized wearing schemes, providing men with more texture and design clothing choices from all aspects of life, and facing men who are wise, bold and pursue quality of life.?

'Light luxury, simple fashion and heavy tolerance' is the core concept of the brand, as well as the pursuit connotation and brand attitude transmitted to consumers.

品牌解讀
BRAND INTERPRETATIOM
品牌解讀

VSARNNI（華薩尼），品牌名稱源自于拉丁語“VERSUS”是勇于對抗精神的代名詞，首字母 # VS # 也是一種符號，是勇于挑戰的象征!?

品牌以保證原創性與產品品質為基石，拒絕快速的更新頻率及琳瑯滿目的款式。

Vsarnni (vasani), the brand name comes from the Latin 'versus', which is synonymous with the spirit of courage to fight. The initial # vs # is also a symbol and a symbol of courage to challenge! To ensure the originality and quality of the brand as the cornerstone, reject the rapid update frequency and a wide range of styles.

BRAND POSITIONING
品牌定位
輕奢生活，由我定義

摒棄諸多沉重的元素，簡約而不單一，時尚與實 用兼得，品質與品味共存。

Light and luxurious life is defined by me Abandon many heavy elements, simple but not single, fashion and practical, quality and taste coexist.

打造中國輕奢服飾精品品牌
打造中國輕奢服飾精品品牌

在追求品質的同時，不被繁瑣的形式、既定的標簽所束縛，自由表達個人魅力與態度； 悅享生活，做獨一無二的自己。

Build the first brand of men's wear in China While pursuing quality, it is not bound by cumbersome forms and established labels; Free expression of personal charm and attitude towards life; Enjoy life and be unique.